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Are you concerned about your workplace culture?
Global employee benefits brokerage Hub International’s Mim Minichiello explains here how your company’s culture, employees’ emotional connection to it and the power of the right benefits are crucial to everyone’s success…
“Organizational culture” may be an overused phrase, but culture — and the employer-employee connection culture generates — has become part of recruiting, retention and having the right benefits to engender long-term loyalty.
How important are culture and connection within an organization? It can make a major difference in candidate interest and employee satisfaction with an employer:
Culture and connection are important elements in building a benefits strategy based on Quality Employee Experiences, or QEX. This approach emphasizes the experience that employees have with the organization and how benefits can improve the quality of those experiences.
The power of the right benefits to support employee culture in the workplace
The importance of culture and connection is magnified by its role in the employee experience with benefits. Using technology and analytics, employers need to understand the needs of their employees, particularly the needs of individual employees.
Leaders can benefit from understanding what elements make up their organization’s culture and simply recognizing what their culture actually is. For example:
These examples are not mutually exclusive, and there are many more types of company cultures than listed above, such as a “cause-based” culture or a “team-based” culture. In all instances culture is often built less on an emotional connection to the organization than leaders may realize.
A common misconception is that employees love their work, the company and its brand, but often employees are connected to their teams and teammates more than the organization itself.
Understanding the difference is important. Organizations should focus on strategies that reinforce the connection with teams or alter it with benefits that deliver on QEX’s promise.
Pulling it all together
Ultimately, organizations should examine their employee culture in the workplace and determine what makes it that way, rather than imagining their culture as something it is not. They should also fashion benefits with empathy in a manner that strengthens their culture and connection with employees.
What’s more important than identifying a culture as “good” or “bad” is understanding its underpinnings — and importantly, whether the culture aligns to the organization’s values and business strategy.
Here are some best practices on evaluating and strengthening culture:
1 LinkedIn, “The Reinvention of Company Culture,” January 18, 2022.
2 TeamStage, “Company Culture Statistics: Leadership and Engagement in 2022,” accessed June 23, 2022.
3 Attractions, “Disney’s Family Building Program helps case members with adoption,” November 30, 2021.