“What makes us special is our attention to detail and our ability to really listen,” Vicky Gray says as a video plays of a gleaming new kitchen installed by her construction company, New Chapter HI of Cambridge.

“We try to accommodate each client because we understand that every project is different, and we try to provide that TLC and continuous support along the way.”

New Chapter HI may be a well-kept secret, but that’s about to change as Gray and four other entrepreneurs launch pitch videos provided by Associated Industries of Massachusetts and funded by portions of a three-year, $150,000 grant from The Cummings Foundation to the AIM Foundation.

The five companies – JAPU, a Peruvian/Japanese fusion restaurant in Lowell; Endless Flair Events, a Boston-based event design firm; Roundhead Brewing, the first Latino-owned Brewery in Massachusetts; DPV Transportation of Lynn; and New Chapter – now have marketing videos to introduce their companies and capabilities to potential customers. AIM surveys have found that small businesses, especially those founded by women, people of color, veterans and LGBTQ people, often lack the resources to establish and maintain a consistent marketing program.

The AIM/Cummings project also included a practical human-resources training program for another nine small businesses. The program, taught by AIM HR Solutions, gave business owners practical, ready-to-use HR tools tailored to their stage of business — from foundational compliance resources to complete HR system builds.

In addition, the grant funded vendor showcases for diverse companies at major AIM events such as the Massachusetts Business Address, the Annual Meeting and Economic Outlook.

“AIM and its partners at The Cummings Foundation initiated this project to provide important tools like marketing and HR skills that small business often cannot afford to develop themselves. The results have been extraordinary and are consistent with AIM’s mission to create opportunities for businesses throughout the commonwealth,” said Brooke Thomson, President and CEO of AIM.

The pitch videos were shot and directed by Sam Mironko Productions, a participant in the AIM Business Connect economic inclusion initiative.

Arturo Acosta says Japu Restaurant is succeeding because of a unique fusion menu that includes arroz chaufa, lomo saltado, ceviche, and rice dishes, like yakimeshi with salmon and tilapia.

“That was part of our purpose in creating a new culinary culture — precisely that: to teach my community something new. Lawrence is a community where Dominican, Guatemalan, and Puerto Rican cultures predominate. And our goal was to offer our community knowledge of a new culture through food,” Acosta says in Spanish in his pitch video.

Here are the five pitch videos:

The HR training series – entitled Building Small Businesses Through Practical HR Training – covered issues such as compliance, employee relations, documentation and termination. Business owners accessed resources ranging from employee handbooks to offer-letter templates to interview best practices.

“Very helpful training experience that worked off our own strategies, models and experiences,” said Nicole Liu, Owner of Vester Café.

Candace Allen, Organizational Administrator for Parent Villages, added, “This course has strengthened my ability to welcome, support and help our employees grow within the organization while helping the organization maintain strong HR practices and compliance.”

Cummings Foundation awards at least $50 million each year, and has awarded a total of $650 million to date, to a wide variety of nonprofits, primarily in eastern Massachusetts.

Beyond the pitch videos  and HR training, the AIM Foundation is using the Cummings grant to provide vendor showcases at AIM events for small companies from underserved communities.

Learn more about supporting the AIM Foundation at its new web site.